Super-smart resources to help you win
Ever given thought to what it takes to write the perfect proposal? Well, contrary to what people believe, proposal writing is not all about length. It’s more about writing to win with a clear and efficient strategy that derives from quality relationship building with potential clients. Your goal is to convince them to choose your company over competitors and you don’t have to go overboard to capture client attention.
With that said, let’s explore how to shorten your proposal right off the bat with 10 easy tips and tricks to create a short, yet effective proposal.
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Let’s jump right in!
The very first step to writing short yet effective proposals are to stick with what the customer wants to hear. There’s no point in writing about things they barely care about because they won’t read it and it can likely disqualify your proposal. This is the most important tip, but of course, there’s more.
Next up, quit trying so hard to write the most scholarly sentences. You’re not writing for a group of nuclear engineers, and even if you are, make it simple, make it plain. For the most part, pay less attention to combining features and benefits and briefly address them so the entire piece will not be wordier than necessary.
How do you see your proposal? Do you see it as a checklist or a strategic document? Well, if you’ve been thinking about it as the latter, we recommend that you stop right away. It’s a checklist. Just state the facts, qualifications, proof points, and benefits for your responses and you cannot fail. Always be direct – it’s the best way to ensure compliance.
It’s an excellent idea to group things to get rid of connecting words – and that’s huge. The big idea here is to consolidate responses and create a clear narrative. Just figure out what you want to say in each section, then map that into a succinct yet engaging list.
Another great tip is for you to write in lists. You might not know this, but lists are great space savers. And one extra tip is to avoid explaining every item in your list — just be sure that the available details resonate with clients.
Here’s the thing; proposals are supposed to tell a story, but the good thing is, it doesn’t have to belong and complicated. That said, you won’t be wrong to tell your story with simple checklists — doing this will show clients just how easy it is to work with your company and that’s huge.
Now, there’s a good chance of thinking that clients are interested in history, background or great universal principles. Well, so that you know, they don’t care about these things. Just focus on talking about your offer and how it can work for them.
You might not know this, but summaries don’t matter — they only make proposals longer! And of course, our goal here is to make it short and effective; so skip the summaries.
It’s also good to know that graphics can simplify the message you’re looking to get across. So how can you use them? Well, you won’t be wrong to switch to graphics if a process contains quite a few steps; maybe half a dozen or more. And of course, if you’re choosing graphics, there’s no need to explain the illustration in your text — a concise and straightforward introduction is enough.
Already made your point in the proposal? If yes, you’ve done a great job! Trust us; your clients don’t care about the conclusions. They expect you to stop after making your point; the evaluator is already good with what you’ve said so far. Take a break!
So, there you have it! These are ten foolproof tips that can increase your chances of creating short proposals that work. Remember, the goal is to write once and win. To get a quick demo of our proposal management solution, please book your place here!