Tag Archives: proposal writing

business proposal writing tips

Top 10 Tips to Write Short Yet Effective Proposal

Ever given thought to what it takes to write the perfect proposal? Well, contrary to what people believe, proposal writing is not all about length. It’s more about writing to win; that is to expand your business with quality relationships. Your goal is to write to convince potential clients to choose your company over the competitor. Moreover, the good news is, you don’t have to go overboard to get hold client’s attention.

That said, this post is going to explore a few tricks to shorten your proposal right off the bat, and the good news is, they’re all easy to engage.

Ready to check them out?

Let’s jump right in!

  1. Quit the Irrelevant Talks

The very first step to writing short yet effective proposals are to stick to customers need to hear. There’s no point in writing or talking about things they barely care about. This is the biggest and most important tip on the list, but of course, there’s still more.

  1. Stick to One Thing in Each Sentence

Next up, we’ll recommend you quit trying so hard to pin down the perfect sentence. For the most part, you should pay less attention to combining features and benefits; just briefly address them and try not to make the entire piece wordier than necessary.

  1. Go Straight to the Point

How do you see your complete proposal? Do you see it as a checklist or a document? Well, if you’ve been thinking about it as the latter, we’ll recommend you do otherwise right away. In essence, see it as a checklist. Just state the facts, qualifications, proof points, and benefits — always be direct.

  1. Try to Group Things

It’s also an excellent idea to group things when you can — doing this will get rid of connecting words, and that’s huge. The big idea here is to consolidate the Scriptures and of course, make a point that covers every one of them. Just figure out what you want to say in each section, then round it off with a succinct yet engaging list.

  1. Use Lists

Another great tip is for you to write in lists. You might not know this, but lists are great space savers. And one extra tip is to avoid explaining every item in your list — just be sure that the available details resonate with clients.

  1. Tell a Simple Story

Here’s the thing; proposals are supposed to tell a story, but the good thing is, it doesn’t have to belong and complicated. That said, you won’t be wrong to tell your story with simple checklists — doing this will show clients just how easy it is to work with your company and that’s huge.

  1. Forget About Warm-Ups

Now, there’s a good chance of thinking that clients are interested in history, background or great universal principles. Well, so that you know, they don’t care about these things. Just focus on talking about your offer and how it can work for them.

  1. No Need to Summarize

You might not know this, but summaries don’t matter — they only make proposals longer! And of course, our goal here is to make it short and effective; so skip the summaries.

  1. Use Graphics Where Necessary

It’s also good to know that graphics can simplify the message you’re looking to get across. So how can you use them? Well, you won’t be wrong to switch to graphics if a process contains quite a few steps; maybe half a dozen or more. And of course, if you’re choosing graphics, there’s no need to explain the illustration in your text — a concise and straightforward introduction is enough.

  1. Skip Conclusions

Already made your point in the proposal? If yes, you’ve done a great job! Trust us; your clients don’t care about the conclusions. They expect you to stop after making your point; the evaluator is already good with what you’ve said so far. Take a break!

So, there you have it! These are ten foolproof tips that can increase your chances of creating short proposals that work. Remember, the goal is to write once and win. To get a quick demo of our proposal management solution, please book your place here!

Find 08 Quick Steps to Business Proposal Writing

To better understand steps in writing business proposals one should know types of Business Proposal first. In the current blog, we would concentrate on the stages of writing a business proposal. As discussed previously, a business proposal is considered as one of the most important documents that we need to learn how to write being as a proposal writer.

It is the deciding factor that spells the variance between success and failure, no matter you are a freelance proposal writer or you run a company of your own. In today’s business world, industrialists try themselves spending hours in succumbing the business proposals to the Customers and failing in getting positive results. On the other hand, few people can understand the deal after just submitting one business proposal.

The process involved in writing a business proposal:

Basics of a Business Proposal: Before attempting any business proposal, we must first get an understanding of what the proposal is and learn the basics. A business proposal is a written artifact that deals with a specific product or service to a potential Customer. As discussed, 6 types of Business Proposals there are generally two significant kinds of business proposals:

  • solicited business proposals (which is prepared in response to an official request for a proposal)
  • unsolicited proposals (proposals that are thought of by a person who is submitting them and can be inspired by anything like a moment in the employee’s daily work to a casual conversation with the Customer).

Business Proposal vs. Business Plan: The terms “business proposal” and “business plan” are often used as swappable terms which give us the impression that they are the same. However, in detail, they are not. A business proposal is documented to offer a product or service to a client, and a business plan is considered as a formal statement with a set of business goals and how these would be accomplished. Then, based on understanding, we must decide on what is to be included in a business proposal.

3‘P’s of a Winning Business Proposal: The success mantra behind writing a winning business proposal is the presence and application of the 3‘P’s, are Problem Statement, Proposed Solution, and Pricing Information.

  • Problem Statement: A compelling business proposal should be able to define their requirements plainly and directly to the Customer. This is important because we should not expect the Customer to believe that we can help them to solve their problems if we don’t understand their issues.
  • Proposed Solution: The core criteria for sending out a business proposal is to bid a solution to a problem faced by a Customer. This section should be elaborated in detail as possible and should be able to address every requirement that we have discovered.
  • Pricing Information: For most of the Customers, the pricing information plays a significant role in deciding them whether they would agree with the contract with us or not. Presentation of this part significantly depends on the solution or solutions you include in the previous section. If the solution offered would only entail a short period, a Fee Summary will suffice, if not for longer projects, these payments have to be specific and clear in a Fee Schedule list.

Points to be Considered When Writing a Business Proposal: With the above understanding, we have got some knowledge on the essentials of a winning business proposal. The next important aspect for consideration is to find out what to put under the 3 Ps so that we can develop a business proposal that gets their consideration and wins the contract.

Do our Research: Before start writing any business proposal, we should firmly believe in that not all clients give us the complete information of their needs and requirements, particularly when we are submitting an unsolicited business proposal. Try to research to the entire extent and include the competitors of our Customer, and their clients as well. This would ensure that the business proposal will be crisp and detail.

Put ourselves in their Shoes: Another essential thing to be considered while writing a proposal is always to put ourselves in the Customer’s shoes. With this we can get some clarity on most of the things like, why should the Customer pay this much amount for the solutions that we are providing and how can these changes benefit.

Why us: If we determine the needs of a Customer, there may be a probability of other competitors who have done the same which means that there would be others who have submitted their respective proposals to the Customer. Hence it is essential to make sure to portray our talents, experiences and other qualifications to convince the customer why they should choose us.

Writing a Business Proposal: Once we get all the required information, we are finally good to go. One of the best ways of writing a convincing proposal is to use a business proposal software like Zbizlink. These programs help us to write our business proposal without worrying about how they should align together and the content that we need to include. When you write your proposal, it’s important to be as clear and concise as possible. Zbizlink is one such Business proposal writing software that agrees on assisting you with a wide range of document responsibility for each Opportunity and continuously go beyond the usual assurances of quality. Let’s connect and schedule Demo today!