Ever given thought to what it takes to write the perfect proposal? Well, contrary to what people believe, proposal writing is not all about length. It’s more about writing to win; that is to expand your business with quality relationships. Your goal is to write to convince potential clients to choose your company over the competitor. Moreover, the good news is, you don’t have to go overboard to get hold client’s attention.
That said, this post is going to explore a few tricks to shorten your proposal right off the bat, and the good news is, they’re all easy to engage.
Ready to check them out?
Let’s jump right in!
- Quit the Irrelevant Talks
The very first step to writing short yet effective proposals are to stick to customers need to hear. There’s no point in writing or talking about things they barely care about. This is the biggest and most important tip on the list, but of course, there’s still more.
- Stick to One Thing in Each Sentence
Next up, we’ll recommend you quit trying so hard to pin down the perfect sentence. For the most part, you should pay less attention to combining features and benefits; just briefly address them and try not to make the entire piece wordier than necessary.
- Go Straight to the Point
How do you see your complete proposal? Do you see it as a checklist or a document? Well, if you’ve been thinking about it as the latter, we’ll recommend you do otherwise right away. In essence, see it as a checklist. Just state the facts, qualifications, proof points, and benefits — always be direct.
- Try to Group Things
It’s also an excellent idea to group things when you can — doing this will get rid of connecting words, and that’s huge. The big idea here is to consolidate the Scriptures and of course, make a point that covers every one of them. Just figure out what you want to say in each section, then round it off with a succinct yet engaging list.
- Use Lists
Another great tip is for you to write in lists. You might not know this, but lists are great space savers. And one extra tip is to avoid explaining every item in your list — just be sure that the available details resonate with clients.
- Tell a Simple Story
Here’s the thing; proposals are supposed to tell a story, but the good thing is, it doesn’t have to belong and complicated. That said, you won’t be wrong to tell your story with simple checklists — doing this will show clients just how easy it is to work with your company and that’s huge.
- Forget About Warm-Ups
Now, there’s a good chance of thinking that clients are interested in history, background or great universal principles. Well, so that you know, they don’t care about these things. Just focus on talking about your offer and how it can work for them.
- No Need to Summarize
You might not know this, but summaries don’t matter — they only make proposals longer! And of course, our goal here is to make it short and effective; so skip the summaries.
- Use Graphics Where Necessary
It’s also good to know that graphics can simplify the message you’re looking to get across. So how can you use them? Well, you won’t be wrong to switch to graphics if a process contains quite a few steps; maybe half a dozen or more. And of course, if you’re choosing graphics, there’s no need to explain the illustration in your text — a concise and straightforward introduction is enough.
- Skip Conclusions
Already made your point in the proposal? If yes, you’ve done a great job! Trust us; your clients don’t care about the conclusions. They expect you to stop after making your point; the evaluator is already good with what you’ve said so far. Take a break!
So, there you have it! These are ten foolproof tips that can increase your chances of creating short proposals that work. Remember, the goal is to write once and win. To get a quick demo of our proposal management solution, please book your place here!